49482039 Traci: Homework 3

Audience Profile p.70

7. (1) My audience is the appliance dealer.
(2) My audience will take the subject seriously as it
concerns legal procedures and the interest of their business.
(3) My audience needs to know the final deadline and legal
collection procedures.

9. (1) My audience is the potential buyers of general public.
(2) They may not pay much attention unless their interest
is aroused.
(3) They need to know what makes peanut butter appealing
and worthy of the money.

11. (1) My audience is the potential employer.
(2) A employer looks forward to valuable qualities and
personalities presented in the letter.
(3) My audience needs to know my integrity and
personality besides what my CV gives, which includes my work
ethic, my character and my possible contribution.

Analyze This Document p.69

Accident Protection Insurance Plan
I. Guaranteed acceptance of all applicants
A. No physical exam or health questions
B. Free, no-obligation examination period
II. Benefit
A. $100,000 for accidental death on common carrier
B. $20,000 for accidental death in motor vehicle death
C. $100 a day for hospitalization as result of motor vehicle
or common carrier accident
III. Coverage fees and types
A. Fees
1. Convenient payment-billed quarterly
2. No individual rate increases
3. Individual coverage is only $17.85 per quarter; family
coverage is just $26.85 per quarter
B. Types
1. Covers accidental death when riding as fare-paying
passengers on public transportation, including buses,
trains, jets, ships, trolleys, subways, or any other common
carrier
2. Covers accidental death in motor vehicle accidents
occurring while driving or riding in or on automobile,
truck, camper, motor home, or nonmotorized bicycle

Exploring the Best of the Web p.71

1. Among all other blogs of similar content, Forbes selected
these particular blogs because they are able to provide
readers reliable up-to-date information and insightful, even
contrarian thinking and marketing skills.
2. Since these are the picks in a million, Forbes mostly
points out organization and layout weaknesses, such as bad
navigation and lack of proper categorization, small pictures
and big type, and inability to generate reader replies…etc.
3. From the weaknesses pointed out by Forbes, it hits us to
know that it is crucial to establish a strong manager-reader
relationship in any sort of communication, blogs for
instance. Focusing on the target group by creating a clear
navigation and business direction will greatly increase the
interaction between both parties.