homework3

homework 3 高淑真

Audience Profile

7. A final-notice collection letter from an appliance manufacturer to an appliance dealer, sent ten days before initiating legal collection procedures

(1) My audience is the appliance dealer.

(2)The audience would be cautious and check about the list on the letter because it also plays an important role for them.

(3)They need to know detailed lists, including how many of the subjects and a guarantee for those appliance. If there is a problem, my audience can claim for compensation. Besides, they need to know what is going to do after initiating legal collection procedures.

9. An advertisement for peanut butter

(1) My audience may be everyone who sees the advertisement on the road or magazine.

(2) They may be curious about that, but they are also afraid of the fat in peanut butter.

(3) They need to know the ingredients and what the specialties in this product are. Moreover, they need to know what can these specialties make influences on their health.

11. A cover letter sent along with your resume to a potential employer.

(1) My audience would be the potential employer.

(2) The employer may not pay a lot of attention on my resume for the competitive peers.

(3) The employer needs to know my working experience and if there is any leading experience in school. Besides, how my attitude toward the job is vital for my audience.

1. Analyze This Document

Accident Protection Insurance Plan

I. The qualification of the insurance

A. No physical exam or health questions

B. Free, no-obligation examination period

C. Guaranteed acceptance for all applicants

II. The Coverage

A. Covers accidental death in motor vehicle occurring while driving or riding in or on automobile, truck, camper, motor home, or nonmotorized bicycle

B. Covers accidental death when riding as fare-paying passenger on public transportation, including buses, trains, jets, ships, trolleys, subways, or any other common carrier.

III. The payment of the insurance

A. Coverage is only pennies a day

B. Convenient payment—the insured pay the bill quarterly.

C. Individual coverage is only $17.85 per quarter; family coverage is just $26.85 per quarter.

D. No individual rate increases.

IV. The Benefit of the insurance (but you will never want to meet it )

A. Benefit is $100 a day for hospitalization as result of motor vehicle or common carrier accident.

B. Benefit is $20,000 for accidental death in motor vehicle accident.

C. Benefit is $100,000 for accidental death on common carrier.

V. In addition

*Cash paid in addition to any other insurance carried.

Exploring the Best of the Web

1.

I think one of the reasons why Forbes selected these weblogs is that they can catch up the society. While website and cable channels can not give audience the fastest response and interaction, the people who log on these weblogs can know the newest news and even exchange the ideas with each other. Besides, marketing is a typical audience-oriented business; these weblogs provide some good articles for customers to read. For example, an slogan of an insurer, could let customers know the importance of pre-plan. Since everyone can log on weblogs easily and express their own ideas, these weblogs become great platforms.

2. One of the weaknesses of some blogs is that some topics are so general topics that even you can search from google. Then, what's the necessary point of weblog? Besides, there would be too many advertisements asking customers to buy their products. If I meet the situation, I may be a little bit annoyed.

3. I think it is good to learn from these blogs to know more about the knowledge and the new trend in the society when I am an entrepreneur or a manager. Besides, everyone in the company can exchange the opinions and it is also a fast way to inform all staff if we have big news. Since the company has more room or ways to communicate by weblogs, it would advance the company interest more.