2007年10月15日 星期一

Homework 3

Homework 3 Name: Sofla
I. Audience Profile
8. A promotional message on your company's e-retailing website, announcing a temporary price reduction on high-definition television sets.
(1) Who is my audience?
Those consumers look for a high- definition television set and people may buy a television set owing to the price reduction.
(2) What is my audience's general attitude toward my subject?
Pleased or interested
(3) What does my audience need to know?
My audience must be interested in the precise days of the temporary discount and how to buy the television set.
10. A letter to the property management company responsible for maintaining your office building, complaining about persistent problems with the heating and air conditioning.
(1) Who is my audience?
the property management company
(2) What is my audience's general attitude toward my subject?
neutral
(3) What does my audience need to know?
My audience need to know when the problems starts, the details of the heating and air conditioning problems, and how the problems cause our company incontinence.
11. A request (to the seller) for a price adjustment on a piano that incurred $150 in damage during delivery to a banquet room in the hotel you manage
(1) Who is my audience?
the piano seller
(2) What is my audience's general attitude toward my subject?
displeased
(3) What does my audience need to know?
1) how the damage happened during the delivery
2) why the piano seller should reasonable for the damage

II. Message Organization: Choosing the Approach
28. direct An e-mail message to a car dealer asking about the availability of a specific make and model of car
29. direct A letter from a recent college graduate requesting a letter of recommendation from a former instructor
30. indirect A letter turning down a job applicant
31. indirect A blog posting explaining that because of high air-condition costs, the plant temperature will he held at 78 degrees during the summer
32. indirect A final request to settle a delinquent debt
III. Analyze This Document
Benefit:
1. Covers accidental death when riding as fare-paying passenger on public transportation, including buses, trains jets ships, trolleys, subways, or any other common carrier
(1) Benefit is $ 100,000 for accidental death on common carrier
2. Covers accidental death in motor vehicle accidents occurring while driving or riding in or on automobile, truck, camper, motor home,, or nonmotorized bicycle
(1) Benefit is $20,000 for accidental death in motor vehicle accident
3. Benefit is $ 100 a day for hospitalization as result of motor vehicle or common carrier accident
Coverage:
1. Coverage is only pennies a day.
(1) Individual coverage is only $ 17.85 per quarter; family coverage is just $ 26.85 per quarter
2. Convenient payment—billed quarterly
3. Cash paid in addition to any other insurance carried
Qualification:
1. Quaranteed acceptance for all applicants
(1) Free, no-obligation examination period
2. No physical exam or health questions
(2) No individual rate increases
IV. Exploring the Best of the Web (www. Forbes.com/how)
There are different kind of blogs in the "Blogs" in the departments" heading. They recommend about 10 websites for each group with intriguing introduction. Few has the ability to resist the temptation to take a look especially when the subject they are interested in. Not like the most anonymous Internet users, each introduction of the blogs are signed the name of writer to show that those people are willing to take the responsibilities of what they said.


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