2007年10月15日 星期一

Homework3 Tara

Audience profile

8. A promotional message on your company's e-retailing website, announcing a temporary price reduction on high-definition television sets

(1) My audience is every clients of my company, everyone who visited our company's website or people who want high-definition television set.

(2) They are interested in my subject.

(3) They want to know how much these television sets exactly are, which specific brands they can choose and any particular rule about this temporary price reduction and most importantly, the deadline of the temporary price reduction.

10. A letter to the property management company responsible for maintaining your office building, complaining about persistent problems with the heating and air conditioning

(1) My audience is the property management company.

(2) They may be care about any problems their customers met and try to deal with them as soon as they could.

(3) They need to know any detailed information about the heating and air conditioning and find the solution of the persistent problems.

12. A request (to the seller) for a price adjustment on a piano that incurred $150 in dam age during delivery to a banquet room in the hotel you manage

(1) The audience is the piano sellers.

(2) They may be anxious about what's wrong during the delivery and be afraid of ruining their credit.

(3) They would like to know what happened during the piano delivery, the range of t he damage during delivery and the reasonable responsibility they should be in charge of.

Analyze this document

Accident Protection Insurance Plan

I. Accident Categories:

A. Common carrier accidental death:

1. Accidents when riding as fare-paying passenger on public transportation, including buses, trains, jets, ships, trolleys, subways, or any other common carrier

B. Motor vehicle accidental death:

1. Accidents occurring while driving or riding in or on automobile, truck, camper, motor home, or nonmotorized bicycle

II. Insurance Benefits:

1. $100 a day for hospitalization as result of motor vehicle or common carrier accident

2. $100,000 for accidental death on common carrier

3. $20,000 for accidental death in motor vehicle accident

III. Insurance Coverage & Payment:

A. Coverage is only pennies a day

1. Individual coverage is only $17.85 per quarter

2. Family coverage is just $26.85 per quarter

B. Payment

1. Cash paid in addition to any other insurance carried

2. Convenient payment—billed quarterly

IV. Insurance Qualification:

1. Guaranteed acceptance for all applicants

2. No physical exam or health questions

3. No individual rate increases

4. No-obligation examination period

Exploring the Best of the Web

1. After browsing the blogs, I conclude that there are two reasons that Forbes selected these blogs as being among the best on the web. First, the bloggers offer the latest and precise information to reader without any annoying or implied advertisement. They usually not only report on new trends but also introduce new, bestselling and popular products. Those blogs has enriched the reader's curiosity to know many products without watching them in person or wasting money to buy something useless. Secondly, the articles posting on the blogs usually remain neutral attitude during introducing products. That is, they do not take sides with producers. They provide proper suggestions to customers instead of forcing readers to buy those products. I think this reason is truly beneficial to customers. Because when customer once met the new products with weasel words, customers are usually misled by those attractive commercials and shopping on impulse. Besides, the readers can comment on any article and offer their own experience or view of the products. This feature is really helpful and useful to customers because they can realize the products more thoroughly.

2. I argue the weakness in some of these blogs is some of hyperlink are invalid or ads. It is really disappointed especially as you look forward to further information. I believe everyone has experienced how annoyed he feels as he would like to get further reading but check into advertisement. Another weakness is that some bloggers are too partial to some particular products or brands, which might lower reader's interest to read.

3. After browsing these blogs, I get so many useful information and get closer to realize how business working. They briefly introduce various kinds of small businesses as well as provide numerous useful related websites to get further information. I am quite interested in some articles even convey some tips to teach you to improve your position or business future. If I became an entrepreneur or business manager, I will recommend my employees to browse these blogs regularly.

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