2007年10月14日 星期日

Homework 3 Brian

Homework 3

Audience Profile
7. An appliance dealer is my audience. S/he should
read this letter as soon as possible and take it
serious because it is a final-notice collection letter
from an appliance manufacturer. S/he needs to know
some notices before initiating legal collection
procedures.
9. People who see this advertisement are my audience.
They may want to know what's so special about this
peanut butter and why do they want to buy it. They
need to know all the good quality of the peanut butter
and the advantages of using it.
11. This potential employer is my audience. S/he may
want to see something impressive from this cover
letter or s/he might consider not hiring me. S/he
needs to know I have more skills and passion to help
the company make good profits.

Analyze This Document
Accident Protection Insurance Plan

I. Accident Coverage & Benefit
A. It covers accidental deaths
1. when riding as fare-paying passenger in public
transportation, including buses, trains, jets, ships,
trolleys, subways, or any other common carrier
2. in motor vehicle accidents occurring while driving
or riding in or on automobile, truck, camper, motor
home, or non-motorized bicycle
B. You will be paid
1. $20,000 for accidental death in motor vehicle
accident
2. $100,000 for accidental death on common carrier
3. $100 a day for hospitalization as result of
motor vehicle or common carrier accident
II. Coverage is only pennies a day
A. Individual coverage is only $17.85 per quarter
B. Family coverage is just $26.85 per quarter

III. Guaranteed acceptance for all applicants
A. No physical exam or health questions
B. Free, no-obligation examination period
C. No individual rate increases
IV. Payment
A. Convenient payment – billed quarterly
B. Cash paid in additional to any other insurance
carried

Learn from the Best of the Web
1. There are few reasons that Forbes selected these
blogs as the best on the web. After looking through
the blogs, I found out that these blogs offer very
good points of view towards marketing and small
business. They give readers the latest and precise
information, and also offer comments and some
constructive suggestions. The articles are compelling
and useful. In addition to the authors' comments,
readers worldwide can post their thoughts on the blog.
Thus, we can learn more from different point of
views. There are some links for some readers who want
to know more as well. These blogs create a good place
for people to learn and to discuss some issues.
2. One weakness of those blog is that some of them
don't generate reader's replies more. Though these
blogs contain good content, it should try to make
readers involved into the discussion to have more
ideas. Another is that some links are dead which
sometimes annoy me a lot. Not only these blogs offer
links, but also other websites give the readers many
links. Offering links for further reading is a good
thing, but it will become really annoying when the
links are dead or get us to some ads. Sometimes bad
links will make us think that perhaps the websites
aren't so good anyway.
3. There are more and more people using blog nowadays,
and blog can offer more than just a place for keeping
diaries. It can become a place for people worldwide
to learn from each other. After reading these blogs,
using blogs as a tool in the future is really good. I
have to learn more from these blogs to create a good
blog. It will help a lot either I work for companies
or run my own business in the future.

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