Homework3 calvin

1. Audience Profile (P.68)

a. A final-notice collection letter from an appliance manufacturer to an appliance dealer, sent ten days before initiating legal collection procedures

Audience: Secretary, appliance dealer, accounting department, lawyers

Their attitude: Either of surprise, dread, and/or hostile

What do they need to know: Date of previous collection letters, period of outstanding, manufacturer's reluctance to take legal procedure and details of all invoices to be collected such as invoice number, date, items, quantity, amount, etc.

b. An advertisement for peanut butter

Audience: Grocery shoppers and all who loves peanut butter

Their attitude: Generally, advertisements aren't really loved. (Hence ads are injected with creative juices to attract attention and avoid abhorrence)

What do they need to know: What's so special about the product and over other brands

c. A cover letter sent along with your r?sum? to a potential employer

Audience: Secretary, employer

Their attitude: Expectations for applicants

What do they need to know: Besides general personnel details, they'd like to know how the applicant outshines other applicants, and if he/she is made for the job.

2. Analyze This Document (P.70)

Dear Prof. Tsao,

I feel that the information provided in the book will suffice for writing a popup ad, but is insufficient for writing a proper insurance information brochure. Hence, I have grouped, omitted and added things which I felt would provide clearer information to potential customers. Ideas which are unclear to me have been footnoted.

Yours sincerely,

Calvin

Accident Protection Insurance Plan

1. (General introduction stating why one needs to buy such a policy, such as it does provide financial support in the event of a mishap in transportation and that accidents can strike anytime, anywhere etc.)

2. Coverage & Benefit:

a. Covers accidental death when riding as a fare-paying passenger on public transportation, including buses, trains, jets, ships, trolleys, subways, or any other common carrier with benefit of $100,000

b. Covers accidental death in motor vehicle accidents occurring while driving or riding in or on automobile, truck, camper, motor home, or nonmotorized bicycle with benefit of $20,000

3. Other Benefits:

a. General benefit of $100 a day for hospitalization as a result of motor vehicle or common carrier accident.

b. Cash paid in addition to any other insurance carried¹

3. Pennies-a-day premium rates:

a. Individual premium of only $17.85 per quarter

b. Family premium of just $26.85 per quarter²

4. More good news:

a. Free application³

b. Guaranteed acceptance for all applicants

c. No physical exam or health questions

d. No obligation examination period

e. Convenient payment – billed quarterly

5. Exclusions

(Notes:

1. Is there more than just cash benefits?

2. Is there no limitation to the number of members in a family?

3. I've split the 'free, no-obligation examination period' as I was unable to find any insurance plan on the internet with such wordings.)

3. Exploring the Best of the web

1. What are some of the reasons Forbes selected these particular blogs as being among the best on the web?

The reasons can be numerous, from providing the latest trends and innovations, industry gossips, inspiring articles, excellent prices, breathtaking collections, etc. etc. because Forbes has taken enormous effort to find the best websites in numerous categories. To sum, Forbes selected them because they are informative. Period.

2. What weaknesses does the magazine see in some of these blogs?

Some of the blogs' weaknesses cited by Forbes are worth learning such as small font size, over self-promoting, misdirected links, lack of categorization, inability to generate comments etc. These weaknesses can serve as a good checklist when maintaining our own blogs.

3. What can you learn from these blogs that you could apply to your own future as an entrepreneur or business manager?

Although many of the blogs present excellent tips and advices for running a business, but the single most crucial lesson I derived from these blogs' comments is, prioritize interaction of a company with its potential customers. By providing a platform for interaction, a company can receive first-hand feedback and advices instrumental to a company's overall functioning. By heeding to customers' expectations, advice and complaints, a company can respond quickly and maintain its status in the hearts of consumers, thus ensuring a going company.