2007年10月22日 星期一

49482039 Traci: Homework 4

Specific Purpose p.68

1. After giving my manager the number and names of the
outdated items, my boss should give me clear instructions of
how to dispose them.
3. My purpose is to notify those customers of their
three-month delay, the amount of payment, its deadline,
paying procedure and the later legal action if otherwise.
5. I call to inform my supplier about the overdue shipment,
also providing my payment information, the scheduled arrival
date, and compensation for the delay.

Exploring the Web on Your Own p.71

Positive expressions not only arouse readers' attention,
reduce their frustration, it also helps avoid readers'
defense against the content. When we need to convey a
negative message, as it is often the case with business,
soften its effects by emphasizing the positive side. When a
project ends in complete failure, we can start the
assessment report by offering a compensating action instead
of an apology or explanation. "Accenting the positive" is a
brilliant tip that helps us see things in a new light.
Subjunctive tense of verb is the "wishful thinking" verb. It
always uses the verbs "were" and "would." If we are sending
a final notice to a client who has delayed the payment, it
should sound more positive to say "If the payment were
delivered within the next three days, it would be our honor
to continue the business relationship." than "If you don't
deliver the payment within the next three days, our business
relationship is in danger."
Malcom Forbes, former Editor-in-Chief of Forbes Magazine,
believes that a positive attitude is among the five tips of
a good business letter. Negative thoughts and tone provoke
reader defense. Avoid accusation such as, you claim, you
believe, you think, etc. and be modest toward critiques and
constructive comments. Even if there is a disagreement,
start by a positive opening, appreciating the advice and
explain ourselves in a constructive tone: "Thank you for the
question regarding our price. However, the market survey has
shown that our price is often competitively with, sometimes
below the market price. We appreciate the attention and
would love to hear from you again."

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