Homework 4 49482012 Sandra
Specific Purpose
2. I want to catch everyone's eyes by posting the company's plan on the blog. Showing the company's plan to the public means that my company is professional, confident, and well-prepared, so my company is not afraid of competitors. On the contrary, my company welcomes the challenge of competition and it will make customers and news media have interest in us. My company can promote our products and make more people know us.
4. I want my employees to understand that they have consumed too much water. The waste of water will not only increase higher water bills, but also waste resource on Earth. The company is trying to solve this problem. I decide to add water-saving equipments on all of the spigots and toilets at every washroom. Besides, the employees are encouraged to giving advices of saving more water.
6. I want those new users to know how to use our online content management system properly and correctly. In addition, I want to introduce the advantage of the online content management system to customers. The customers will trust that our company is the best among the other competitors with similar products.
"You" view means that writers should be in readers' points of view when organizing letters or messages. The following are three business writing tips which I think that they are important. The first tip is to eliminate unclear jargon or buzzwords from your sentences. A sentence with too many unclear words will confuse the reader and produce misunderstanding. Sometimes you should write letters to your foreign customers, and some of your customers are not familiar with the business. If there are some jargons in your letters, they would probably mistake you real meaning. The second tip is similar with the first one. Practice being specific and use terms your readers can picture when you are describing someone or something. You should avoid using vague copy so that the readers can immediately picture the image or scene in their mind. .For example, you can't just say the dress you sold is red and small. You have to give the details to your customers, such as the length of the dress and the shade of the color. The last one is to make your writing reader-friendly. To make your document easy on the eye can save much time for your customers. Use lots of white space, bullets, and short paragraphs to chunk information. If you must write a long proposal or report, use headings to break the text into meaningful segments. You should arrange the page layout properly, and leave some margins. In addition, always remind of the grammar errors. These tips can make the reading easier. All in all, "you" view is to always focus on your readers. Remember to reread and revise your writing all the time.
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