Homework 4 from Sofla

Howmwork 4 Name: Sofla
Specific Purpose
2. A blog posting (on your external website) to customers and the news media about your company's plans to acquire a competitor
The Specific Goal:
The specific goal is crystal: buy our products, because we are the best! The company shows its confidence by calling for a competitor, hoping its consumers will be impressed and then buy its products when they need it.
Evaluation (according to 54 p.):
(1) Some customers may be impressed, but some customers may question the credibility of the company. There are so many advertisements boast around today.
(2) Even though its consumers do not buy its product at the moment, the advertisement will leave an impression in the customer's mind.
(3) The customers listen to the blog posting when they are free.
(4) In my pinion, the company will agree with a successful advertisement.
4. An e-mail message to employees about the office's high water bills
The Specific Goal:
Here are tow goals: to cut down the water bills in the office and to mind the employees to use water efficiently
Evaluation:
(1) After employees aware of the high water bills, they have a great chance of using water more efficiently.
(2) If the e-mail provides some useful tips about how to save water, the message will be more realistic.
(3) Using e-mail does not have to take timing into account.
(4) A company always welcomes the money-saving policy.
6. A podcast to new users of the company's online content management system
The Specific Goal: to establish intimacy relationship with customer
The company wants to establish intimacy relationship with customer and to increase the potential of continuing the contract.
Evaluation:
(1) The users will utilize the company's website more efficiently and leave a good impression of the company.
(2) This purpose is realistic, since the website merits its users.
(3) The new users listen to the podcast when they like.
Exploring the Web on Your Own
Bull's Eye Business Writing Tips, www.businesswritingtips.com
Positive Expression:
The Expression in Bull's Eye Business: Research shows that it takes the mind longer to understand a negative statement than the same ideas stated positively. For example: A reader can grasp: "The plan succeeded more quickly." rather than "The plan did not fail."
In business community, the easiest way to convey the message is more popular. People understand the positive expressions more efficiently than negative expressions. The positive expression is time-saving, reader-benefited and economic.
Three Examples:
(1) We cannot sit by and do nothing.
Positive expression: We can do something.
(2) Jake is not unaware of the facts.
Positive expression: Jake knows the facts.
(3) The material you ordered can't be shipped until July 2.
Positive expression: The material you ordered will be shipped on July 2.
I tried hard to explain "positive expression", and then I found the expression in this website is clearer than Bull's: http://owl.english.purdue.edu/owl/resource/654/01/