homework3

homework 3 高淑真

Audience Profile

7. A final-notice collection letter from an appliance manufacturer to an appliance dealer, sent ten days before initiating legal collection procedures

(1) My audience is the appliance dealer.

(2)The audience would be cautious and check about the list on the letter because it also plays an important role for them.

(3)They need to know detailed lists, including how many of the subjects and a guarantee for those appliance. If there is a problem, my audience can claim for compensation. Besides, they need to know what is going to do after initiating legal collection procedures.

9. An advertisement for peanut butter

(1) My audience may be everyone who sees the advertisement on the road or magazine.

(2) They may be curious about that, but they are also afraid of the fat in peanut butter.

(3) They need to know the ingredients and what the specialties in this product are. Moreover, they need to know what can these specialties make influences on their health.

11. A cover letter sent along with your resume to a potential employer.

(1) My audience would be the potential employer.

(2) The employer may not pay a lot of attention on my resume for the competitive peers.

(3) The employer needs to know my working experience and if there is any leading experience in school. Besides, how my attitude toward the job is vital for my audience.

1. Analyze This Document

Accident Protection Insurance Plan

I. The qualification of the insurance

A. No physical exam or health questions

B. Free, no-obligation examination period

C. Guaranteed acceptance for all applicants

II. The Coverage

A. Covers accidental death in motor vehicle occurring while driving or riding in or on automobile, truck, camper, motor home, or nonmotorized bicycle

B. Covers accidental death when riding as fare-paying passenger on public transportation, including buses, trains, jets, ships, trolleys, subways, or any other common carrier.

III. The payment of the insurance

A. Coverage is only pennies a day

B. Convenient payment—the insured pay the bill quarterly.

C. Individual coverage is only $17.85 per quarter; family coverage is just $26.85 per quarter.

D. No individual rate increases.

IV. The Benefit of the insurance (but you will never want to meet it )

A. Benefit is $100 a day for hospitalization as result of motor vehicle or common carrier accident.

B. Benefit is $20,000 for accidental death in motor vehicle accident.

C. Benefit is $100,000 for accidental death on common carrier.

V. In addition

*Cash paid in addition to any other insurance carried.

Exploring the Best of the Web

1.

I think one of the reasons why Forbes selected these weblogs is that they can catch up the society. While website and cable channels can not give audience the fastest response and interaction, the people who log on these weblogs can know the newest news and even exchange the ideas with each other. Besides, marketing is a typical audience-oriented business; these weblogs provide some good articles for customers to read. For example, an slogan of an insurer, could let customers know the importance of pre-plan. Since everyone can log on weblogs easily and express their own ideas, these weblogs become great platforms.

2. One of the weaknesses of some blogs is that some topics are so general topics that even you can search from google. Then, what's the necessary point of weblog? Besides, there would be too many advertisements asking customers to buy their products. If I meet the situation, I may be a little bit annoyed.

3. I think it is good to learn from these blogs to know more about the knowledge and the new trend in the society when I am an entrepreneur or a manager. Besides, everyone in the company can exchange the opinions and it is also a fast way to inform all staff if we have big news. Since the company has more room or ways to communicate by weblogs, it would advance the company interest more.

Homework 3 Brian

Homework 3

Audience Profile
7. An appliance dealer is my audience. S/he should
read this letter as soon as possible and take it
serious because it is a final-notice collection letter
from an appliance manufacturer. S/he needs to know
some notices before initiating legal collection
procedures.
9. People who see this advertisement are my audience.
They may want to know what's so special about this
peanut butter and why do they want to buy it. They
need to know all the good quality of the peanut butter
and the advantages of using it.
11. This potential employer is my audience. S/he may
want to see something impressive from this cover
letter or s/he might consider not hiring me. S/he
needs to know I have more skills and passion to help
the company make good profits.

Analyze This Document
Accident Protection Insurance Plan

I. Accident Coverage & Benefit
A. It covers accidental deaths
1. when riding as fare-paying passenger in public
transportation, including buses, trains, jets, ships,
trolleys, subways, or any other common carrier
2. in motor vehicle accidents occurring while driving
or riding in or on automobile, truck, camper, motor
home, or non-motorized bicycle
B. You will be paid
1. $20,000 for accidental death in motor vehicle
accident
2. $100,000 for accidental death on common carrier
3. $100 a day for hospitalization as result of
motor vehicle or common carrier accident
II. Coverage is only pennies a day
A. Individual coverage is only $17.85 per quarter
B. Family coverage is just $26.85 per quarter

III. Guaranteed acceptance for all applicants
A. No physical exam or health questions
B. Free, no-obligation examination period
C. No individual rate increases
IV. Payment
A. Convenient payment – billed quarterly
B. Cash paid in additional to any other insurance
carried

Learn from the Best of the Web
1. There are few reasons that Forbes selected these
blogs as the best on the web. After looking through
the blogs, I found out that these blogs offer very
good points of view towards marketing and small
business. They give readers the latest and precise
information, and also offer comments and some
constructive suggestions. The articles are compelling
and useful. In addition to the authors' comments,
readers worldwide can post their thoughts on the blog.
Thus, we can learn more from different point of
views. There are some links for some readers who want
to know more as well. These blogs create a good place
for people to learn and to discuss some issues.
2. One weakness of those blog is that some of them
don't generate reader's replies more. Though these
blogs contain good content, it should try to make
readers involved into the discussion to have more
ideas. Another is that some links are dead which
sometimes annoy me a lot. Not only these blogs offer
links, but also other websites give the readers many
links. Offering links for further reading is a good
thing, but it will become really annoying when the
links are dead or get us to some ads. Sometimes bad
links will make us think that perhaps the websites
aren't so good anyway.
3. There are more and more people using blog nowadays,
and blog can offer more than just a place for keeping
diaries. It can become a place for people worldwide
to learn from each other. After reading these blogs,
using blogs as a tool in the future is really good. I
have to learn more from these blogs to create a good
blog. It will help a lot either I work for companies
or run my own business in the future.

Homework3 Anne

Homework3
Anne
Audience Profile
8. Clients of my company are my audience. I think they
will be happy to get the news, but they have to keep
in my mind that it is a temporary promotion.
10. My audience is the property management company.
The company might be worried about its customer's
complaint since they would like to leave its customer
a good impression. The company should know to solve
customer's problem as soon as possible.
12. The seller is the audience, and might be shocked
to find that there is something wrong during the
delivery. Instead of that, the seller should negotiate
with the customer to solve the problem.

Accident Protection Insurance Plan
Ⅰ.Content of the insurance
A. It covers accidental death when the insured
rides as fare-paying passengers on public
transportation, including buses, trains, jets, ships,
trolleys, subways, or any other common carrier.
B. It covers accidental death in motor vehicle
accidents occurring while the insured drives or rides
in or on automobile, truck, camper, motor home, or
nonmotorized bicycle.
Ⅱ. Benefits of the insurance
A. Benefit is $100,000 for accidental death on
common carrier.
B. Benefit is $100 a day for hospitalization as
result of motor vehicle or common carrier accident.
C. Benefit is $20,000 for accidental death in
motor vehicle accident.
Ⅲ. Qualification of the insurance
A. No physical exam or health questions are
required.
B. Guaranteed acceptance is for all applicants.
C. Free, no-obligation examination period is
required.
Ⅳ. Payment of the insurance
A. Coverage is only pennies a day.
B. Convenient payment—the insured pay the bill
quarterly.
C. Individual coverage is only $17.85 per quarter;
family coverage is just $26.85 per quarter.
D. No individual rate increases.
E. Cash paid in addition to any other insurance
carried

Exploring the Best of the Web
1. The reason why Forbes chose these blogs as the best
might be that they contain the latest information.
People can acquire the latest trend or fad from the
blogs. Those bloggers even provide their personal and
professional experiences. They are eager to share
their ideas with other people. Thus, one can learn how
to prevent errors before doing things if he/she
browses through the blog in advance. In addition,
those information are classified with order, such as
marketing and advertising. People who read through the
blog can be at ease to find whatever information they
want. It can save lots of time for those know-how
desirers.

2. I presume the weakness of the blogs is the error of
hyperlink. I think everyone has the experience when
one is eager to find some information and suddenly
finds a website which is related to it, but one can
not access to the website successfully since there are
some mistakes on the hyperlink. Either technical or
artificial error, it is really depressing and
frustrating when one fails to enter a website.

3. I think I would also love to share my opinions with
others on the blog. Also, I will tell many people
about my blog. I hope they can visit my blog and share
their comments with me. If I am a business manager in
the future, I will encourage my employees to visit my
blog. For example, when it comes to planning an
important project, I will provide a high bounty for
those who contribute to my project since I need a wide
variety of ideas. I believe in this way I could
inspire my employees to use their imagination and
creativity, and then all of us can get profits and
benefits from this.

Homework 3 from Clair

Homework 3 49482021 Clair Lin
1) Audience Profile
7. My audience is the appliance dealer. They may take the letter serious because both manufacturer and dealer take responsibility for the collection procedure. They need to know the accurate procedures of the legal collection and how we can cooperate to accomplish this work.
9. My audience is television viewer. They probably do not take notice of the advertisement. They need to know special point, especially good taste of our peanut butter.
11. My audience is the employer. He may seriously read my resume and compare to other candidates. He needs to know my experience, ability and passion for the job.
2) Accident Protection Insurance Plan
I. Only costs pennies a day
A. Convenient payment—quarterly billed
1. Individual coverage is $17.85 per quarter
2. Family coverage is $26.85 per quarter
B. No individual rate increases
C. Cash paid in addition to any other insurance carried
II. Guaranteed acceptance for all applicants
A. No physical exam or health questions
B. No obligation examination period
III. Benefit and coverage
A. Benefit for hospitalization and accidental death
1. $100 a day for hospitalization from motor vehicle or common carrier accident
2. $100,000 for accidental death on common carrier
3. $200,000 for accidental death in motor vehicle accident
C. Coverage of accidental death
1. Common carrier accidents: riding as fare-paying passenger on public transportation, including buses, trains, jets, ships, trolleys, subways, or any other common carrier
2. Motor vehicle accidents: driving or riding in or on automobile, truck, camper, motor home, or nonmotorized bicycle
3) Exploring the Best of the Web
1. The most important reason that Forbes selects these particular blogs as the best is probably because these blogs respond to the marketing trend. These selected blogs offer their insight or advice on the marketing environment, and they keep providing us the latest information on their craft. Moreover, the common characteristic of these blogs is that they all clearly categorize their articles; readers can easily find the topic they want to read. Another characteristic is that most of these best blogs almost update everyday; they earnestly manage the blog to give us latest news. These blogs also allow readers to give reflections and exchange opinions. I think these are reasons that Forbes selects these blogs.
2. The weakness that the magazine sees in some of these blogs is that some small business blogs market same resources which are so common that we can easily search on portal site. The utility of these blogs may disappear since we can find on google or some other websites. Besides, readers may find that they are often asked to sign up for newsletter or even to buy a book. If readers do not sign up or buy books, they cannot get more information. These weaknesses sometimes may influence on reader's willing to read these blogs.
3. Blog is really a convenient and practical tool that almost every person can use blog to offer opinion; thus, it is not surprising that blog is taken in business field. After browsing through these blogs, I think it has no doubt that blog will be a helpful tool if we seriously manage it. As an entrepreneur or business manager, we can take advantage of blog to advertise our company, take advice from readers, and simultaneously exchange opinions with them. We can take these opinions as reference to improve our products or service. The most important point is that all information is the latest; customers may not miss any news. Thus, I will take blog as an effective and efficient tool to assist our company.

Homework3許芳仁

Homework3 49482010 Emily

1. Audience Profile

8. (1)Employees of our company and everyone who visits the e-retailing

website

(2)Audience may be interested in the message.

(3)They need to know are the price both original one and the latest one, the quick introduction of high-definition television sets, the period of the price reduction, and the way audience can make contact with me.

10.(1)An employee of the property management company

(2)He/she may care about my subject and be patient with it.

(3)He/ she needs to know a quick description of problems with my heating and air conditioning, how many days do the problems last, and time they can contact with me.

12.(1)The piano seller

(2)He/she may be not happy hearing my request.

(3)He/she needs to know that what happened to the piano, details of its damage condition with a picture (proof) affixed, my feeling while receiving it with damage in a smooth tone, money I consider to pay for the piano.

2. Analyze this document

I. The way to pay our insurance

A.Individual coverage is only $17.85 per quarter: family coverage is just $26.85 per quarter.

B.It is convenient payment- billed quarterly.

C.It is cash paid in addition to any other insurance carried.

II. Benefits of having our Accident Protection Insurance

A. Benefit is $100,000 for accidental death when riding as fare-paying passenger on public transportation, including buses, trains, jets, trolleys, subways, or any other common carrier.

B. Benefit is $20,000 for accidental death in motor vehicle accidents occuring while driving or riding in or on automobile, truck, camper, motor home, or nonmotorized bicycle.

C. Benefits is $100 a day for hospitalization as a result of motor vehicle or common carrier accident.

D. No individual rate increases.

III. Less limitation to have our Accident Protect Insurance

A. There is no physical exam or health questions.

B. There is guaranteed acceptance for all applicants.

C. There is no-obligation examination period.

D. Coverage is only pennies a day.

3. Forbes webcite

1. In my opinion, those particular blogs Forbes selected as the best ones have some unique features. Firstly, precise information, latest news, and industry gossips are offered there, bloggers' point of views toward events, as well. Meanwhile, people can learn something new there. Secondly, there is a place for people learning from each other. For people can leave comments on blogs, giving feedbacks or popping up different views there. Thirdly, those blogs have many links to other good websites. For example, a website teaching people carving pumpkins in details links to an article about Halloween creativities on a blog.

2. I reckon that two weaknesses are pointed out there. The first one, on some of those blogs, there are some prosaic resources that people can obtain by a simple goole search. Therefore, that reduces importance and uniqueness of those blogs. The second one, some websites may make people buy things there. That puts some commercials there and makes it to be not a place only for sharing and discussing people's thoughts and opinions.

3. There are three main things I learn from these blogs. The first one is to update my information in any time. We can do a lot of extensive reading. Because the latest news may indicate a new trend or a potential change in the future, it is vital to grab news and do evaluations to them. The second one is to be creative. To make people pay attention to you that is one of ways. Plus, I found out many bloggers emphasize creativity; it helps to make money for sure. In other words, finding our own differences from others is important. The last one, to put efforts on the things your are doing. I can easily feel that there is painstaking efforts from bloggers while visiting those blogs. They make blogs so good that Forbes recommend them to others on its websites.

Homework3 from 49482055 Valentina

Audience Profile

Q. A final-notice collection letter from an appliance manufacturer to an appliance dealer, sent ten days before initiating legal collection procedures.

A. (1) My audience here is the appliance dealer.

(2) They will be aware of my subject because it is about their business as well.

(3) They need to know what will be the day of collection and how they need to cooperate

with us .

Q. An advertisement for peanut butter.

A. (1) My audience here is the people who watch TV

(2) They may not really pay attention to what the subject is about.

(3) They need to know how tasty or how healthful the peanut butter is.

Q. A cover letter sent along with your resume to a potential employer.

A. (1) My audience here is the potential employer.

(2) He will probably look at my resume seriously.

(3) He need to know how well I can handle this job and how much competence or experience I have about these kinds of jobs.

Analyze This Document

I. Coverage is only pennies a day
n Individual coverage is only $17.85 per quarter

n Family coverage is just $26.85 per quarter

II. The most beneficial way for you

n Benefit is $100 a day for hospitalization as result of motor vehicle or common carrier accident.

n Benefit is $100,000 for accidental death on common carrier.

(Covers accidental death when riding as fare-paying passenger on public transportation, including buses, trains, jets, ships, trolleys, subways, or any other common carrier.)

n Benefit is $200,000 for accidental death in motor vehicle accident.

(Covers accidental death in motor vehicle occurring while driving or riding in or on automobile, truck, camper, motor home, or nonmotorized bicycle)

III. Three "nos"

n No physical exam or health questions.

n No individual rate increases.

n No obligation examination period.

IV. Others

n Convenient payment--billed quarterly.

n Cash paid in addition to any other insurance carried.

Learn the Best in the Business

1. The reasons that Forbes selected these blogs are probably that the blogs know what the market trend is. That is to say, they know consumers' psychology or appetite. For instance, "should you offer a free trial" or "charge less for smaller portions" these articles are quite practical.

2. The weakness the magazine sees in some of the blogs is that some of them don't build on their strengths and surmount or work around their weaknesses, and possibly should cut their cloth to meet their main limitations. For example, there is little point in searching for capital-intensive or knowledge-based ideas if they have slim/no prospects of raising the necessary capital or if their educational background is unsuitable.

3. After reviewing the blog, I know that I can learn much knowledge I need when I become an entrepreneur on the Internet. Before doing this exercise, I only "knew" I can learn marketing or business strategies through taking courses or studying textbooks. But I know there is still one way I can learn from when I need the information about business.

Jane's homework 3

HOMEWORK III

Audience Profile

8.

(1) My audience is consumers of television sets.

(2) They may be exhilarating about the price reduction.

(3) They need to know how much price reduction they can enjoy, and whether all kinds of TV sets or only specific brands can get price reduced. Furthermore, they need to know the closing date of the price reduction.

10.

(1) My audience is manager of the property management company.

(2) The manager may feel frustrated about my complaining.

(3) In order to fix the problems efficiently, the manager needs to know the details of the problems with the heating and air conditioning. In addition, the manager might want to know the duration of the problems.

12.

(1) My audience is the seller of the piano.

(2) The seller may be unwilling to pay for the damage.

(3) To convince the seller that my request is reasonable, I will tell him or her details of the damage, including how it is incurred and why it costs $150. READER BENEFIT?

Analyze This Document

I. Costs only pennies a day

A. Individual coverage is only $17.85 per quarter; family coverage is just $26.85 per quarter

B. No individual rate increases

C. Convenient payment via EFT－billed quarterly

D. Cash paid in addition to any other insurance carried

II. Benefit and coverage

A. Benefit is substantial

1. $100,000 for accidental death on common carrier

2. $200,000 for accidental death in motor vehicle accident

3. $100 a day hospitalization as result of either on common carrier or in motor vehicle accident

B. Covers accidental death

1. When riding as fare-paying passenger on public transportation, including buses, trains, jets, ships, trolleys, subways or any other common carrier

2. In motor vehicle accidents occurring while driving or riding in or on automobile, truck, camper, motor home, or nonmotorized bicycle

III. Guaranteed acceptance for all applicants

A. No physical exam or health questions

B. Free, no-obligation examination period

Learn from the Best in the Business

1. I think the main reason these blogs are selected as the best on the web is they follow the trends. Their articles give us hints of the latest trends in business, and make us able to catch up with the recent changes. Aother reason is these bloggers put their articles into circumstantial classification. Business is not only business, it can be divided into many parts. Categories such as advertising, sales, marketing, and big picture are included. Readers also benefited from the classification for they access to what they want easily. The other reason is the bloggers give their own opinions. I think it is a pleasure to know different opinions toward the same topic. And it is the best advantage of a blog that readers can give comments, especially when some opinions might be inspiring. In fact, these reasons above apply to every kinds of website. Once a website can gives latest news, categorized the topics thoroughly, and allows people exchanging their view, it is a perfect one.

2. Though blog is convenient for people to share opinions, according to forbes.com, some blogs do not generate much feedback from readers. Furthermore, there are some links are misdirected. I think it is a pity that a blog can not receive much feedback from reader, and the blogger might feel depressed about it. As for the misdirected links, being a reader, I might get angry if I can not get into the link successfully. I always consider misdirected links annoying.

3. Honestly, having browse through these blogs, I was surprised to know that blogs can be used as a tool of preaching knowledge and trends. Though the information on these blogs might be out of date as I am a manager, I can take the advantage of blog as these bloggers do. I can post the project on my company's blog and let staff members comment on it, so I can revise the project according to others' advice. Furthermore, I can show detail information about my company to people, and they can raise their questions or give opinions on the policy or prospects of my company. My point is "the more advice I can get, the more I can improve."